established with the professional resources and cultural foundation of the Malaysia International Zheng He Research Academy and the Guangdong Branch of the International Zheng He Research Academy.

Based in Guangzhou and strategically positioned within the Guangdong–Hong Kong–Macao Greater Bay Area, we are committed to promoting the preservation, innovation, and global dissemination of Maritime Silk Road culture, while fostering cultural exchange between China, Malaysia, and Southeast Asia.

Our core areas include Maritime Silk Road cultural heritage, Zheng He cultural IP development and operations, cultural and creative product development, international cultural exchange, cultural tourism project development, and brand event planning and execution. Through these initiatives, we connect cultural, tourism, and industry resources across China, Malaysia, and Southeast Asia, building a culturally driven platform with an international perspective and regional influence.

We strive to be a promoter of Maritime Silk Road culture in the new era, a practitioner of China–Malaysia cultural tourism cooperation, and an enabler of innovation in traditional culture. By leveraging culture as a bridge and industry as a driving force, we bring traditional heritage to life through cultural content, creative products, tourism projects, and international exchange programmes.

Looking ahead, we will continue to foster cultural exchange, cultural tourism collaboration, and cross-border industry partnerships between China and Southeast Asia, bringing the enduring legacy of the Maritime Silk Road to the public, to the international stage, and into the future.