ZHENGHE RESEARCH ACADEMYGuangdong Branch
Directly operated by Malaysia International Zheng He Research Academy, our Guangdong Branch is an official cultural and academic institution in the Greater Bay Area. Connecting Guangzhou and Melaka, it preserves Maritime Silk Road heritage, develops Sino-Malaysian creative works, hosts academic events and nurtures talent, acting as a landmark cultural platform for the 50th anniversary of China-Malaysia diplomatic ties.
Background & Advantages
Authoritative Official Institution：
As a direct affiliate of the Malaysia International Zheng He Research Academy, we hold formal connection. Supported by seasoned scholars and rich academic resources, we boast long-standing experience in bilateral cultural cooperation with solid industry credibility.
As a direct affiliate of the Malaysia International Zheng He Research Academy, we hold formal connection. Supported by seasoned scholars and rich academic resources, we boast long-standing experience in bilateral cultural cooperation with solid industry credibility.
Strategic Base in Greater Bay Area:
Established in Guangzhou with full coverage of the Greater Bay Area, we are surrounded by universities and a vibrant creative industry. The region’s robust industrial and media resources make us China’s key gateway to ASEAN and Maritime Silk Road cultural resources.
Established in Guangzhou with full coverage of the Greater Bay Area, we are surrounded by universities and a vibrant creative industry. The region’s robust industrial and media resources make us China’s key gateway to ASEAN and Maritime Silk Road cultural resources.
Two-Way Resource Collaboration:
We closely cooperate with Melaka Zheng He Cultural Museum and Encore Melaka, sharing exclusive Zheng He and Baba-Nyonya cultural IPs. Our dual model — domestic creation + overseas on-site delivery — enables richer cultural content and faster project execution.
We closely cooperate with Melaka Zheng He Cultural Museum and Encore Melaka, sharing exclusive Zheng He and Baba-Nyonya cultural IPs. Our dual model — domestic creation + overseas on-site delivery — enables richer cultural content and faster project execution.
Policy-Supported Development:
Recognized by authorities for Belt and Road cultural programs and Greater Bay Area development, we receive industrial subsidies to advance Silk Road cultural promotion, international exchanges and tourism project rollout.
Core Services
- Cultural Shows & Study Tours
We run Zheng He exhibitions, heritage performances and art exchanges. Interactive workshops, study tours and heritage craft sessions bring traditional culture to life for students, corporations and communities. - Creative Design & IP CommercializationWe design modern merchandise, art pieces and digital culture based on Maritime Silk Road, Lingnan and Baba-Nyonya themes. We also offer IP licensing, custom design and project implementation for commercial success.
- Academic Research & Publications
We conduct research on Zheng He’s voyages, Silk Road exchanges and Sino-Malaysian relations, publishing books, art collections and academic papers to record and spread Silk Road culture. - Cross-Border Tourism PartnershipsWe support Sino-Malaysian tourism projects with content planning, IP integration, operation guidance, event management and global leasing resources, boosting two-way cultural and industrial growth.